110 Joanna Krajewska
Identity and globalisation
Differences in the construction industry existing in
various regions of the world resulted from many factors
such as climate conditions in a given region, availability
of building materials, the level of knowledge, social sys-
tem, existing religious dictates, or simply varied needs of
the users. Moreover, each culture enriched its architecture
with another form of decorations. Different architectural
languages were created, which evolved and changed into
various styles along with the changes of their époque
within the range of cultures or even regions. A local archi-
tectural language – as one of the symptoms of culture – al-
lowed emphasising the identity of place and at the same
time it allowed the inhabitants to identify with it.
European architecture started to be transmitted to other
regions of the globe by means of colonisation and was
often included in local building traditions. This resulted
in the creation of colonial styles but it did not lead to the
XQL¿FDWLRQ RI WKH FRQWHPSRUDU\ DUFKLWHFWXUH LWVHOI $W
the turn of the 20
th
FHQWXU\ WKHFLYLOLVDWLRQ RI WKH :HVW
DFKLHYHGDVLJQL¿FDQWDGYDQWDJHLQWKHWHFKQLFDOGHYHORS-
ment. In the meantime, the global network of dependen-
cies among eight main civilisations was created [4] and it
did not allow any of them to remain totally closed to ex-
WHUQDOLQÀXHQFHV7KH
th
century brought a completely
new kind of architecture – formally economical, deprived
of detail, in accordance with new banners such as ‘orna-
ment is a crime’ (Adolf Loos) and ‘less is more’ (Mies
van der Rohe)
2
. In the modernism assumptions a building
ZDV¿UVWRIDOOWREHWKHSDFNDJLQJIRUWKHIXQFWLRQ&UHD-
tors of the new trend, who did away with tradition and
popularised new construction ideas, laid the foundations
for the modern architecture – supra-regional and stand-
ardised. Minimalism of means of expression along with
popularisation of concrete and prefabricates resulted in
the appearance of the same simple residential architecture
±EORFNVRIÀDWV±µQRERG\¶V¶DUFKLWHFWXUHLQGLIIHUHQWSDUWV
of the world. However, strict assumptions of modernism
could not be the only determinants for construction of
new times. The galloping technological development al-
lowed free form shaping, which – along with the break
up with traditions – gave designers real creative freedom.
Architecture, which was reduced to the cuboidal structure
by modernists, could be born again and become in fact
DFRPSOLFDWHGSURGXFWZKLFKZDV¿UVWFUHDWHGLQWKHYLU-
2
Mies van der Rohe introduced a sentence from the poem Andrea
GHO6DUWR by Robert Browning into the world of architecture.
tual world. As every other product, which is in great de-
mand, ‘liberated’ modern architecture began to appear
in all parts of the world. As a matter of fact, the existing
rules regulate to some extent the fact of shaping the space;
KRZHYHUWKHDPRXQWRIDYDLODEOH¿QLVKLQJPDWHULDOVDQG
a possible variety of forms often make this space inco-
KHUHQW ,Q D JHQHUDO DSSURDFK WKLV SKHQRPHQRQ UHÀHFWV
a civilisation change and constitutes its result. A modern
urban space imitates today’s world which leaves tradition,
LVDLPHGDWJHWWLQJSUR¿WVLVLPSDWLHQWDQGZKLFKXQGHU-
goes continuous metamorphosis…
*OREDOEXVLQHVVFRQWDFWVDQGUHODWLRQVKLSVPDGHLWSRV-
VLEOHWRHVWDEOLVKLQWHUQDWLRQDODUFKLWHFWXUDORI¿FHV6WUXF-
tures for many places in the world are designed there;
however, worldwide design standards are dominating.
,QWHUQDWLRQDOWHDPV RIGHVLJQHUVZDWFKRYHUWKH ¿QDOUH-
VXOW$)UHQFKGHVLJQHU-HDQ1RXYHODZLQQHURI3ULW]NHU
3UL]H
3
in 2008, describes his work in the following way:
(DFKWLPH,WU\ WR ¿QG D PLVVLQJSX]]OH DQ DSSURSULDWH
EXLOGLQJLQDQDSSURSULDWHSODFH[…]:KHQ,VD\FRQWH[W
SHRSOHWKLQNWKDW,ZDQWWRFRS\WKHEXLOGLQJVDURXQGEXW
the context often means a contrast […]DZLQGDFRORXURI
WKHVN\WUHHVDURXQG±WKHEXLOGLQJGRHVQRWKDYHWREHWKH
PRVWEHDXWLIXO7KHVXUURXQGLQJVVKRXOGKDYHWKHDGYDQ-
WDJH7KLV LV DGLDORJXH [11]. Nouvel’s statement shows
KRZPXFKWKH UROH RI DQDUFKLWHFW KDVFKDQJHG:HFDQ
risk a comment that this kind of an attempt at searching
for the architecture identity constitutes at the same time
one of the symptoms of global tendencies.
In the époque of post-modernity the architectural ‘style’
VWRSSHGH[LVWLQJ LQ IDFWRULQRWKHUZRUGV±ZHFDQ ¿QG
several parallel tendencies. Some architects are recognis-
able through individual methods of solving problems of
WKH IRUP VHH)UDQN *HKU\ =DKD +DGLG 'DQLHO/LHEHV-
kind) (Fig. 1). Does not the notion ‘style’ itself mean a hu-
man tendency to classify and simplify phenomena, which
is criticised by the above mentioned Professor Adorno?
The full architectural globalisation can be particularly
observed in big cities. Shopping centres, business districts
or big housing estates are deprived of cultural features (per-
haps apart from stylised details in some regions) and become
VLPLODUWRRQHDQRWKHU*OREDOVKRSVDQGIDVWIRRGUHVWDXUDQWV
network, international companies and corporations need the
same functional and standard visual solutions.
3
7KH ZRUOG¶V PRVW SUHVWLJLRXV SUL]H LQ WKH ILHOG RI DUFKLWHFWXUH
IRXQGHGE\-D\3ULW]NHULQ
Man and space
The notion of the identity of an individual can be con-
VLGHUHG RQ PDQ\ OHYHOV $Q LQGLYLGXDO GH¿QHV KLVKHU
identity on the basis of, among other things, his/her own
ELRORJ\ >@ DQG ELRJUDSK\ >@ KLVKHU DI¿OLDWLRQ WR WKH
region and state, culture, religion as well as to different
communities. An individual also builds it according to
the following rule: I know who I am because I know who
,DPQRW>@7KHVSDFHLQZKLFKWKHLQGLYLGXDOOLYHVLQÀX-
ences his/her personality, health, neighbour relationships
DQGHYHQZRUNHI¿FLHQF\>IURPWKHSUHIDFHWRWKH+DOOHGL-
WLRQ±$OH[DQGHU:DOOLV@>@%HVLGHVPDQSHUFHLYHVWKH
world mainly through visual impressions. Space in which