
Why photograph architecture? From architectural photography to visualization 147
orthophotography
1
or photogrammetry
2
as well as the use
of photography in qualitative research of human habitat
3
.
The Rephotographic Survey Project is an interesting ex-
ample of the use of photography
4
. This undertaking shall
enable the observation and assessment of visual changes
which took place in urban space as well as those which
take place in front of our eyes (Figs. 2, 3). This kind of ini-
tiatives are much appreciated both in Poland
5
and abroad
6
by architects as well as by heritage sites explorers, urban
planners, urban sociologists and other researchers of ur-
ban life changes.
The development of photography of architecture is
not only new applications of a known tool but also great
changes in perception and presentation of architecture.
The architect has always been required to present the
design both technically – with the use of a drawing e.g.
a view or a cross section, and as an idea or impression
– in the form of a three-dimensional representation. Pho-
tography, especially digital photography, has become an
excellent tool which is useful in preparing sketches, scale
models or ultimately visualizations
7
. Today, visualiza-
tions can be treated as a kind of extension of photography
and a form of portraying architecture. Today’s technology
enables the creation of digital models of designed build-
ings and faithful rendition of their shape, details, texture
of used materials and context of the surrounding area. It is
also possible to simulate the behavior of buildings both in
respect of passing time and changing weather and climate
conditions, and even in respect of the masses of people
owing through them. Along with further development
of technology the virtual models will surely be more and
1
Orthophotography is used e.g. in the creation of orthophotographic
maps which are terrain images obtained by processing a set of photogram-
metric pictures (ortophotography) without errors connected with different
scale application resulting from vertical deviation of optical axis of the
photographic camera and from differences in elevation of different points
of the terrain being mapped.
Source: http://encyklopedia.pwn.pl/haslo.php?id=3951990 (access
date October 2010).
2
Photogrammetry is a eld of technical sciences dealing with gather-
ing, processing, presentation and storing information (quantitative and
qualitative) regarding a given building on the basis of photogrammetric
images (photograms) and its digital representation.
Source: http://encyklopedia.pwn.pl/haslo.php?id=3902234 (access
date October 2010.)
3
Compare research in environmental psychology e.g. Augustyn
Bańka, Społeczna psychologia środowiskowa. Wykłady z psychologii –
volume 9, Scholar, Warszawa, 2003.
4
Rephotography is the act of repeat and comparison photography
of the same site with a time lag between the two images. The rst docu-
mented project in the eld of rephotography was “Second View: The
Rephotographic Survey Project” by an American photographer Mark
Klett in 1977.
Source: http://en.wikipedia.org/wiki/Rephotography (access date
October 2010).
5
http://repoznan2012.pl (access date October 2010).
6
http://stevestenzel.com/portfolio/rephotography (access date Oc-
tober 2010).
7
For the purpose of this article it was assumed that architectural
visualization is the way of presenting an architectural design with the
use of computer projection of reality with the use of three-dimensional
graphics tools and software in order to present the vision of a complete
project.
more precise, which will make it possible to better ana-
lyze the impact of planned investments on the surround-
ing area and possibly on individual users as well. These
types of simulations undoubtedly provide a great oppor-
tunity to test and experiment with the designed building,
improving and adjusting it to meet the needs of future
users.
Let’s focus, however, on the purely visual aspect of the
design process and the perception of digital architecture.
The viewers of virtual projects often have doubts whether
they see visualizations or pictures of actually existing
buildings. The advantages of contemporary digital mod-
els and their visualizations include relatively short time
needed to make them in comparison with such traditional
techniques as sketches or scale models as well as in rela-
tion to modern techniques of 3D projection
8
. Additionally,
it is relatively easy to modify them, which is their another
great advantage. Undoubtedly, such an impression-orient-
ed ‘projection’ signicantly facilitates contact between ar-
chitects and customers for whom a view or a cross-section
is often too complicated to understand.
However, the creation of visualizations which are
ubiquitous in today’s design process is connected with
a serious risk. Digital models and their nal visual repre-
sentation can be easily distorted. It is possible to locate the
designed buildings in any place and simulate the context
of their surroundings or sun exposure which is impossible
in reality. Obviously, this provides unlimited design pos-
sibilities but at the same time poses a lot of threat to ‘real’
design. The viewers of contemporary architecture who are
exposed to hundreds of colorful images seem to care less
and less for the quality of architecture in respect of techni-
cal and functional aspects, focusing more on impressions
and merely aesthetic perception of presented buildings. It
is disturbing that this issue is also present in architectural
competitions where it happens that a properly prepared
visualization is a signicant advantage.
As a result of introduction of computer aided tech-
niques into the design process, the creation of architecture
can be today compared to taking hundreds of photographic
shots of an existing building. However, despite its graphic
perfection the architectural visualization has some imper-
fections in comparison to photography of architecture.
Visualization seems to be a contradiction of photography
which in its original form tried to show the world as it
is, whereas visualization has no material representation
in real space. It is worth, then, considering if, when de-
signing with the use of modern techniques of visualiza-
tion, we create places worth being photographed or rather
places that only seem to be worth being photographed.
A question arises if such a virtual ‘building’ is indeed ar-
chitecture, which itself has as many meanings as there are
8
This issue requires further explanation; the following technologies
can be given as examples: 3D building projection or Virtual Building
Explorer.
Source: http://www.projectiononbuildings.com/ (access date Oc-
tober 2010).
Source: http://www.graphisoft.com/products/virtual-building-
explorer (access date October 2010).